Partnership Workshop
Cultivating Creativity for Collaborative Challenges
As a new non-profit with a core purpose to instigate change, Stampede collaborated with RCA to find out how they could apply new thinking to the challenges conservation charities.
Responsibilities:
Workshop Design and Facilitation, Strategy, Research
Partner:
Stampede
Challenge:
How might a non-profit champion creativity?
Outcome:
Creative match-making as a tailored brand and operational strategy
Conservation Charities?!
To find out more about conservation charities, we interviewed people that worked in these charities to find out what are the challenges and how they operated. We also ran a discovery workshop with Stampede and their partners to determine their goals.
Defining Stampede
Untapped Potentials
Georgie, the founder of Stampede, is a veteran in the conservation industry. She had led the brand team at WWF-UK and is now Global Head of Marketing for World Animal Protection.
Partnerships were an opportunity that Stampede could use to build upon her vast network.
Mapping out the partnership process, we focused on three areas we found that was meaningful for her:
1. Match-making
2. Connecting
3. Kicking off (A Stampede)
Organisation Typology for Creative Matchmaking
Workshops vs Meetings
Started developing what a Stampede might look like; we designed a workshop to test. Our workshop involved a vacation rental online marketplace and a leading wetland conservation charity.
Let's Stampede
An operation strategy that uses the strengths of the non-profit, for more creative partnership match-making. Also using the brand as a verb, something easy that was unique to them.
“This was 100 times more productive than any partnership meetings I have had”
Everyone is creative!
Sometimes we are afraid or don't know how to do channel that energy. It can be fun once that pressure is over.
